MARKET PULSE

FOR THE SELF-DIRECTED INVESTOR

Know what your dividend is built on.

A clear look at U.S. dividend stocks, the businesses behind their payouts, and the risks hidden by a headline yield.

Original articles · Free calculators · Tracker coming soon

THE DIVIDEND LENS 01—05

BEYOND THE YIELD

Five checks.
One clearer picture.

01Cash after investment↗
02Dividend coverage↗
03Balance sheet↗
04Business resilience↗
05Price you pay↗

FROM THE RESEARCH DESK

Read past the headline yield.

View all eleven articles
01 / COMPANY COMPARISONPepsiCo vs. Coca-Cola: The Cash-Flow Detail That Changes the Dividend Debate 02 / DIVIDEND SAFETYCan Free Cash Flow Really Cover the Dividend? 03 / CAPITAL ALLOCATIONDividend Raises or Buybacks?

01 / OUR APPROACH

The number on the screen is only the beginning.

Dividend investing gets clearer when you look past a quoted yield and ask what the business can actually sustain.

01

Follow the cash

See how much money remains after a company invests in its business—and what that means for its dividend.

02

Stress-test the payout

Put coverage, debt, and the next business cycle beside the dividend history—not behind it.

03

Keep the context

Separate a short-term stock move from a lasting change in the company, the dividend, or the valuation.

02 / RESEARCH IN PLAIN ENGLISH

Better questions make better research.

Visit our YouTube channel
Dividend Aristocrats: 25 years safe? The streak can break DIVIDEND SAFETY
FEATURED ANALYSIS ↗

Are Dividend Aristocrats actually safe?

A 25-year dividend streak tells you something about the past. We look at five checks that help you examine the next payment.

  • What a long dividend streak does—and does not—prove
  • How cash coverage changes the picture
  • Why valuation still matters
Watch the video

Prefer to read? Use the same cash-flow checks on a high dividend yield

Want future research by email? Join the research list

03 / FREE INVESTING TOOLS

Put a number on what's possible.

Use your own assumptions to explore dividend income. No account, no live market feed, and no spreadsheet required.

Illustrative scenarios only. Actual dividends, prices, taxes, and payment dates can differ.

04 / TRACKER COMING SOON

Your holdings, in one clear view.

We are building a portfolio space for holdings, income, diversification and important dividend dates. Join the list for launch updates.

01   Holdings and market value02   Estimated dividend income03   Private account storage
Get launch updates

The tracker is in development. The calculators above are available now.

THE CONVERSATION CONTINUES

Which dividend should we examine next?

Share the company, the ticker, and the question you want answered.